Case Study Genesis Housing Association

In 2014, Genesis Housing Association embarked upon a project to relocate to a new flagship office in Camden, London.

The move formed part of a 2-year change programme in which senior management envisioned a more efficient, more versatile workplace. This decision reflected the fact a lot of workers were actually out of the main office, engaging face-to-face with clients or arranging meetings in small hub offices.

Jenny Quigley and Will Norton, the Project Managers tasked with overseeing this massive cultural change, first set about researching various departments to build a picture of requirements for flexible workspaces going forward.

They quickly discovered that almost every department was unique and that one size would certainly not fit all: Due to cash transactions, the Finance team could not work remotely and needed fixed desk space. Other departments however, more easily lent themselves to the prospect of hot-desking.

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